Procurement
Local fruit and veg bought straight from Farmer Producer Organisations and cluster-based bodies, cleaned and hand-sorted at the farm-gate.
The route
Farm-gate to society-gate.
One route, owned end to end. Six moves take produce from a collective's field to your society, and close the loop back to the soil.
The six moves
Every stage owned, from soil to gate.
Aggregation
Pooled at VRPF rural collection centres, where quality is checked before anything moves toward the city.
Fair pricing
A pricing model built around the grower, cutting the dependence on distress selling and mandi-only offload.
Distribution
Quick transit to peri-urban distribution centres around Gurgaon, Noida and Delhi, sited near the elevated expressways. HoReCa buyers are served straight from here.
Hyper-retail
Micro distribution centres feed partner vendors and VRPF e-carts, reaching societies, nukkad shops and street routes closer than the mandi.
The waste loop
Retail-unworthy but edible produce goes to processing. The true last-mile waste goes to biogas, fertiliser and pellets, and the loop closes.
Into the city
Peri-urban centres, sited for speed.
Produce moves quickly to distribution centres scouted near the elevated expressways, so transit stays short. Storage is minimal and stock flows day to day.
01
Expressway-sited DCs
Gurgaon, Noida and Delhi, chosen for the quickest transit into the city.
02
Minimal storage
A continuous day-to-day flow of goods instead of long holding and spoilage.
03
HoReCa direct
Hotels, restaurants and caterers supplied straight from the distribution centre.
And it closes
What cannot be sold is not wasted. Good produce goes to processing, and the true last mile becomes biogas, fertiliser and feed, back to the soil.